How Pink Shark Marketing Achieves Instagram Advertising Success
A good Instagram advertising agency can help businesses grow their reach and engagement, generate leads, and increase conversions. But creating a successful Instagram ad campaign is not as easy as it might seem. You need to conduct in-depth research, develop a unique message, and create visually appealing ad formats that resonate with your target audience. […]
Digital Marketing: More Local Than You Think
Digital marketing is unique in the history of the marketing industry because of its ability to reach a global audience instantaneously. The international appeal of online communication makes it easy to think of that global reach as the primary driver of online marketing, and there may have been a time when that was the case. […]
Reestablish Consumer Trust with Alternative Online Advertising
Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s ill effects is still challenging people’s perceptions of the value of advertising on some of […]
Viral Marketing Attracts Both Spectators and Cynics
The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of them have become jaded to cynical attempts at achieving the once-rarefied goal of “going viral.” […]
Filtering Your Online Presence With Social Media Management
One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of impulse control online. It’s become fairly standard practice to post whatever’s on your mind at […]
Can Social Media Marketing Overcome its New “Dilemma”?
Social media marketing faces constant challenges from those who see the dark side of popular platforms. But they can always be overcome.
Don’t Let Site Visitors Cling to Old Web Design
If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.
An Alternative Response to the Facebook Advertising Boycott
You might be able to get more credit from followers by evading instead of participating in the Facebook advertising boycott.
Political Conflict Changes the Audience for Social Media Marketing
Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act of retaliation, Trump signed an executive order on Thursday that allows government to intrude on […]
Digital Marketing for Analog Clients
When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local and some might be international. But they all have an established digital presence that just […]
