Can Social Media Marketing Overcome its New “Dilemma”?
Social media marketing faces constant challenges from those who see the dark side of popular platforms. But they can always be overcome.
Tag: social media
Home Posts Tagged "social media"
Don’t Let Site Visitors Cling to Old Web Design
If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.
An Alternative Response to the Facebook Advertising Boycott
You might be able to get more credit from followers by evading instead of participating in the Facebook advertising boycott.
Political Conflict Changes the Audience for Social Media Marketing
Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act…
Digital Marketing for Analog Clients
When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local…
Social Media Marketing Should Anticipate Unpopular Business Decisions
Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those…
Social Media Marketing Faces Organic Changes
Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear…
Social Media Campaign, Gamified
Edward CarneyNo commentscompetition, customer engagement, gamification, social media, social media strategy
Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of…
Always Avoid a Robotic Digital Marketing Strategy
Edward CarneyNo commentsclient relations, cold traffic, lead generation, public relations, social media
This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners….
What Can Generation Z Teach Social Media Professionals?
Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now…
