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Tag: social media

Home Posts Tagged "social media"

Digital Marketing: More Local Than You Think

March 3, 2022Edward Carneyindustry trends, integrated strategy, local marketing, local SEO, social media

Digital marketing is unique in the history of the marketing industry because of its ability to reach a global audience instantaneously. The international appeal of online communication makes it easy to think of that global reach as the primary driver…

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Reestablish Consumer Trust with Alternative Online Advertising

November 18, 2021Edward Carneyalgorithms, analytics, industry trends, pubic relations, social media

Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s…

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Viral Marketing Attracts Both Spectators and Cynics

December 4, 2020Edward Carneyconsumer profile, industry trends, public relations, social media, viral marketing

The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of…

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Filtering Your Online Presence With Social Media Management

November 21, 2020Edward Carneyclient relations, contractors, public relations, reputation management, social media

One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of…

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Can Social Media Marketing Overcome its New “Dilemma”?

September 19, 2020Edward Carneycustomer engagement, Facebook, public relations, social media, social media politics

Social media marketing faces constant challenges from those who see the dark side of popular platforms. But they can always be overcome.

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Don’t Let Site Visitors Cling to Old Web Design

August 28, 2020Edward Carneyaesthetic, customer engagement, Facebook, industry trends, social media

If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.

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An Alternative Response to the Facebook Advertising Boycott

July 25, 2020Edward Carneyadvertising, boycotts, Facebook, Politics, social media

You might be able to get more credit from followers by evading instead of participating in the Facebook advertising boycott.

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Political Conflict Changes the Audience for Social Media Marketing

May 30, 2020Edward Carneyclient relations, industry trends, Politics, social media, twitter

Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act…

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Digital Marketing for Analog Clients

December 13, 2019Edward Carneyclient relations, contractors, events, general strategy, social media

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local…

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Social Media Marketing Should Anticipate Unpopular Business Decisions

November 29, 2019Edward Carneygeneral strategy, local marketing, Politics, public relations, social media

Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those…

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