The Case for Designing Websites with Multiple Versions
If you’ve been paying attention to how people are designing websites these days, you may have noticed a trend toward increased customizability. If you’ve seen only one example of this, it’s probably “dark mode,” an increasingly popular feature of social media platforms as well as other websites that attract a diverse array of viewers at […]
Control versus Controversy in Social Media Marketing
Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it would also be a denial of reality to suggest that anything is as simple as […]
Choose SEO Terms That Recognize Large-Scale Changes
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little bit, with specific reference to how businesses and their marketing contractors choose SEO terms to […]
Planning Your Post-Pandemic Marketing Strategy
The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for everyone by as early as May. Although it will still take some time for life […]
Future Still Uncertain after 32 Years of Web Design and Digital Marketing
The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it. It wasn’t long after that date in 1989 that web browsers came on the scene […]
Email Isn’t Better Than Social Media Marketing If You Don’t Use Both
Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your business” is or how you’ve structured your digital marketing campaign. These sorts of things always […]
Managing the Cost of SEO on a Tight Budget
It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the collective financial impact of all these services by entrusting them to one trustworthy company that’s […]
Viral Marketing Attracts Both Spectators and Cynics
The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of them have become jaded to cynical attempts at achieving the once-rarefied goal of “going viral.” […]
The Ever-Broadening Focus of Mobile Web Design
Mobile web design has always faced challenges in the form of differing screen sizes and device specifications. Those challenges are arguably growing in the current market, not just because of the ever expanding range of smartphone options but also because some of the latest models are specifically giving consumers a choice of different sizes. If […]
Filtering Your Online Presence With Social Media Management
One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of impulse control online. It’s become fairly standard practice to post whatever’s on your mind at […]