5 Things You Didn’t Know About Google Ads

Google Ads is one of the most popular online advertising platforms, but there are still some things that even die-hard fans may not know about it. Here are five fun facts that you probably didn’t know about Google Ads: 1. Google Ads was originally known as AdWords. 2. The very first Google Ad was sold […]

How to Optimize Your Google Ads for More ROI

If you’re like most business owners, you’re always looking for ways to increase your ROI. And if you’re running Google Ads, then you know that optimizing them for maximum ROI can be a bit of a challenge. But never fear – in this post, we’ll walk you through some easy tips that will help you […]

SEO Plus Paid Ads, and More

A brief new article in the Pay-Per-Click section of Search Engine Watch makes the argument that you should probably invest in paid web search ads even if your local SEO company is running a currently successful optimization campaign. It implies that even if you’re operating on the West Coast and exceeding the search rankings of […]

SEO Versus Pay-Per-Click

Did you know that 70 percent of people who begin a purchase through a search engine find what they’re looking for through search results, rather than Adwords advertisements? That’s a pretty ringing endorsement for search engine optimization, in and of itself. Why does SEO still have such a powerful role in online retail? One major […]