On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but…
It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually…
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no…
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little…
You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.
Effective SEO analysis should help you dedicate one page to each target keyword.
Los Angeles SEO firms aren’t especially likely to provide services to large companies. Whether headquartered in the local area or anywhere around the world, companies with hundreds of employees tend to have their own marketing and IT departments, which should…
Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term…
SEO strategy can be substantially affected by local and/or world events. Depending on the details and the ways in which your company adapts to circumstances, these effects can last for a few weeks or for the life of your business….
What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously,…
