Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term…
SEO strategy can be substantially affected by local and/or world events. Depending on the details and the ways in which your company adapts to circumstances, these effects can last for a few weeks or for the life of your business….
What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously,…
It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they…
Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006,…
A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately…
Have your local SEO companies made adjustments for the changing ways in which people search for information online? The latest statistics underscore that voice search is an increasingly popular alternative to traditional, hand-typed queries. More specifically, the statistics show that…
A local SEO company can deliver global results. Your company may have extremely broad-minded goals for its website, and it probably should. But that’s no reason to insist upon outsource your web marketing or search engine optimization to a faraway…
