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customer engagement
gimmicks
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Celebrate Halloween Creatively with a Los Angeles Web Design Company

October 27, 2017

Halloween is this Tuesday and like many annual occasions, it illustrates the potential for a Los Angeles web design company to play a role in online marketing and audience engagement throughout the life of a client’s website.

Some highly trafficked sites have made a habit of giving a spooky redesign to their homepages around Halloween. Last year, Google presented an animated, ghost-themed game as a more elaborate version of its usual “doodle”. Its competitor Bing has already unveiled this year’s Halloween design, which, like last year, invites users to click on a series images to play distinct animations.

These kinds of seasonal gimmicks are not unique to web giants; smaller sites that are affiliated with a sufficiently skilled Los Angeles web design company can get in on the fun, as well. If yours is the sort of site that people return to on a regular basis, it can be worthwhile to change the user experience from time to time, in order to make people feel engaged.

And of course, Halloween is only one of many such opportunities for a Los Angeles web design company. Any occasion that produces gimmicks in traditional marketing can do essentially the same thing on an e-commerce site or online community. And in fact, once a site’s users have seen serious creativity exhibited for one holiday, they may be more likely to check back and see how the site celebrates others throughout the year.

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