Search Engine Optimization (SEO) is a method used to enhance the visibility and reputation of a website on the search engines such as Google and Bing. SEO techniques aim at improving the quality and quantity of organic website traffic. These strategies are executed by analyzing what people are searching for online and the words/phrases they use for these searches. The primary goal of SEO is to rank a website at the top of the search engines for a given search term.
Several optimization techniques are considered to be best practices. These include using trending keywords, reducing page load times, and website mobile compatibility. Investing in a targeted SEO campaign pays off by increasing your site’s traffic and improving your business’s reputation. A good SEO strategy involves understanding the algorithms of the search engines as much as analyzing user behavior and search trends.
Through our proven website SEO audit checklist, we are able to quickly review problem areas on websites. These areas provide opportunities for fundamental optimization upgrades which typically have a dramatic effect on ranking when corrected.
A few example areas will include: site load time, broken links, meta titles/descriptions, and alt tags of images.
Once we’ve discovered the on-site SEO issues, we recommend fixing the entire list to prevent any search engines from negatively ranking your website.
This is one of the most important parts of the optimization process. You could have all the press in the world, but if your website has many issues, you will not rank on the search engines.
Once your website optimization is under control and all the details are completed, then it’s time to start building.
In order to compete with other websites and be found, it’s important to build content on your site, as well as on other sites. On-site includes blogs, new pages, and new content. Off-site includes guest blogs, directory listings, and other forms of links to your site.
In order to better understand the results and direction to steer your optimization process, it’s important for us to review your search rankings each month.
We review the rankings by creating reports that track specific keywords and where they are ranking within the search engines now, as well as where they started.
Yes, our company strictly adheres to Google's search engine guidelines. We understand the importance of ethical and sustainable SEO practices that align with search engine guidelines. By following these guidelines, we ensure that our clients' websites achieve long-term success in search engine rankings.
The timeline for seeing SEO results can vary depending on several factors, including the competitiveness of keywords, the current state of your website, and the level of optimization required. Generally, it takes time for search engines to crawl and index your website's changes. While some improvements may be noticeable within a few weeks, significant results typically emerge over several months as your website gains authority and relevance.
While organic traffic is an important metric to evaluate the effectiveness of your SEO efforts, it does not directly influence your search engine rankings. Search engines rank websites based on various factors, including relevance, authority, and user experience. However, increased traffic can indirectly contribute to improved rankings by demonstrating to search engines that your website provides valuable content and satisfies user intent.
SEO practices encompass a range of strategies aimed at improving your website's visibility in search engine results. This includes optimizing website elements such as meta tags, headings, content, and URLs, conducting keyword research to target relevant search terms, building high-quality backlinks, improving site speed and mobile-friendliness, and enhancing user experience. Our team of SEO experts employs a comprehensive approach tailored to your business goals and industry.
Yes, tracking SEO results is essential to measure the effectiveness of your SEO campaigns. We utilize various analytics tools and reporting systems to track important metrics such as organic traffic, keyword rankings, conversion rates, and user engagement. Through regular reporting and data analysis, we provide our clients with valuable insights into the progress and impact of our SEO strategies.
Our projects range from website designs to digital advertising, if it’s digital we’re doing it
Social Media Management
Logo Design and Brand Development
I knew I always needed to advertise on Facebook but didn’t know how and I couldn’t do it myself. I’m glad I found Pink Shark, they quickly brought me $4.8M in new loan clients.
They created a beautiful website and they were able to get us on Google for many important searches. Our website can set appointments, and they did great photos. We are seeing more customers and our customers love the online booking!
I was skeptical when I read the case studies not believing the possibility of quickly making more sales, but I ended up needing to turn down my ad spend because I couldn’t fulfill my orders fast enough.
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