Bloggergate Stirs Controversy Over Influencer Marketing

There’s an escalating war of words happening on social media over the issue of influencer marketing. After a UK fitness vlogger named Elle Darby contacted Irish hotelier Paul Stenson asking for a free stay in exchange for publicity, Stenson publicly shamed her in response. Although he blacked out her name in screen shots of the […]

Blogging Plus Microblogging

It seems like discussions of web marketing, even among Los Angeles web marketing companies, are less prone to making reference to blogging than they were several years ago. Does that mean that blogging has diminished in importance?   Not really. That is to say, the reason it’s no longer a dominant topic is not that […]

How Will Blogging Help My Business?

Blogging fills several roles for both established and emerging businesses. It provides an opportunity to take control of your marketing strategy by giving your business a voice with consumers. If they find that voice compelling, then blogging is a means of developing followers who may become a source of sales. Blogging helps you to show […]

This Post Looks Beautiful even with Long Interesting Title

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