Bolstering SEO by Building a Network of Hyperlinks

September 2, 2021Edward Carneyclient relations, collaboration, links, press releases, social media

Building a network of hyperlinks is an essential component of any successful search engine optimization strategy. By definition, a well-trafficked website is something that has pathways leading to and from it, which people can follow as they go about their…

As We Predicted, Virtual Digital Marketing Shows Lasting Value

August 26, 2021Edward Carneybusiness planning, client relations, collaboration, communication, industry trends

A recent article at Forbes made the argument that “virtual digital marketing events are alive and well post-pandemic.” Leaving aside the fact that it’s still too early to talk about a truly “post-pandemic” business environment, we can proudly say that…

Everyone Can Benefit from Growth of Web Development Services

July 22, 2021Edward Carneyclient relations, competition, contractors, entrepreneur, industry trends

The consulting firm HTF Market Intelligence recently published a report which anticipates that web development services will “fly high” with industry growth in the years to come. Some degree of growth was always a safe bet in light of the…

Building Your Online Business with Strategic Steps and Partnerships

July 1, 2021Edward Carneyanalytics, business planning, client relations, contractors, integrated strategy

When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that…

When Social Media Influencers Are Exposed, Clients May Suffer

May 27, 2021Edward Carneyblack hat, client relations, competitive research, influencer marketing, public relations

Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the…

Email Isn’t Better Than Social Media Marketing If You Don’t Use Both

March 10, 2021Edward Carneyclient relations, customer engagement, entrepreneur, integrated strategy, social media marketing

Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your…

Filtering Your Online Presence With Social Media Management

November 21, 2020Edward Carneyclient relations, contractors, public relations, reputation management, social media

One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of…