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Influencer Marketing Management

Influencer Marketing Management

Influencer marketing includes the collaboration between brand and content creator. This may range from sending influencers products to post using or wearing, or simply shouting out the brand and tagging. Depending on the product or service, some influencers will require payment for posting or only products.

Identify Relevant Pages for Collaboration

Whether you’re a local business or global brand, there are plenty of communities online that can benefit your business goals. Through our initial consultation, along with our influencer marketing questionnaire, we are able to research trending pages that would be well suited for your brand.

Negotiate
Collaboration Deal

The most ideal situation for a brand is the ability to give products and/or services in
exchange for promotion. This will work well for smaller influencer networks, but the larger we target, the more compensation they will require. Depending on your goals, we will find you a mixture that works for you.

Request
Unique Content

Photos, videos, etc that can be shared throughout your social media pages. This gives you the ability to not only save time by needing less content for your channels, but also the credibility and relevance brought by collaborating with these community leaders.

Execute Promotion on Influencer Network

The most important part is getting your products promoted on the influencers’ networks!
We ensure that everything is properly executed, direction is given, and time-frame is specified. These networks include social media pages like Instagram, Facebook, Twitter, YouTube, along with blogs and/or websites.

Develop Ongoing
Relationships

For many products, it’s best to have a team of influencers who can be sent newly
released products or try varying services, and establish a strong presence within their communities. We like to think of these as “brand ambassadors” where the list of influencers keeps growing alongside your company.

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