Always Avoid a Robotic Digital Marketing Strategy

This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners. In traditional marketing, there’s only a certain amount of distance between a pitch and its […]

Coordinating Sales and Promotions with Social Media Marketing

Any local social media company that you work with for e-commerce marketing should understand that the central goal of their efforts is to generate immediate sales from cold traffic. Of course there are a range of secondary tasks that go along with that, like branding and lead-generation. But when it comes down to it, social […]