Seeking Harmony Between SEO Specialist and Overall Marketing

I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations that clients sometimes have when dealing with an SEO specialist or web marketing agency. What […]

The First Job of a Web Marketing Firm: Competitive Research

In various posts, I have emphasized the importance of web marketing firm wearing many hats. There are a number of different ways in which different web marketing services overlap, and they may call for a web marketing firm to have a reasonable level of expertise in web design, social media, search engine optimization, and more. […]

SEO Company to the Rescue when Competition Gets Too Tough

At Forbes right now, you can find an article on SEO that is rather unique in its focus. Instead of describing tricks of the trade and sharing information that would mostly be of interest to a Los Angeles SEO company that is just trying to enter the market, the article discusses the challenges an SEO […]

Web Marketing Firms as Aids to Competitive Research

On Wednesday, Site Point published an article on the familiar topic of competitive research in web marketing. There’s no shortage of such articles online, although it is sometimes difficult to tell what sort of reader they are aimed at. This is certainly true of the Site Point article, which highlights helpful techniques related to competitive […]