SEO Strategies Prioritize Content But Look Beyond It
SEO strategies are an indelible part of any online marketing strategies, and they represent a topic that is arguably prone to more uncertainty than any other in the field. The Google search algorithm underwent a number of changes over the course of 2021, which led to endless speculation about how the outcome of different people’s […]
Last Minute Social Media Marketing for Holiday Retailers
There are just over two weeks until Christmas – enough time for a major social media marketing push before fulfilling the last batch of online orders or welcoming last minute holiday shoppers into your brick-and-mortar establishment. If your company was forward-thinking, it probably designed a holiday marketing strategy shortly after – or even sometime before […]
Laughing With Your Social Media Company
A recent article in the USA Today brought renewed attention to a phenomenon you may have noticed on Twitter. It pointed out that a social media company (company) with clients in the fast-casual restaurant industry may provide those clients with what is essentially a comedy writers’ room for its social media campaign. Those rooms often […]
Seeking Harmony Between SEO Specialist and Overall Marketing
I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations that clients sometimes have when dealing with an SEO specialist or web marketing agency. What […]
Interactive Social Media Involves Communication on Both Sides
We’ve noticed something in all of our recent reading of information and advice-based articles regarding the development of social media engagement. In articles such as the recent four-point guide to interactive content from Entrepreneur.com, terms like “interactive” have an oddly diminished meaning. The web is replete with examples of how an online business or a […]
