Test Web Design Before Launching, and Frequently Thereafter
Web design elements must always tested. That testing must be thorough and it must recur regularly. It may be tempting to believe that if your website was designed professionally, then its general aesthetic and user interface will be more or less as advertised. Of course, the web design team should run a quality assurance test […]
Building Your Online Business with Strategic Steps and Partnerships
When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that assistance, there remains the challenge of determining the order in which you need to hire […]
Pink Shark Marketing Reaches Top-20 in Directory of L.A. Web Designers
Pink Shark Marketing has been named one of the “Top 20 Los Angeles Web Design Companies” by the B2B marketplace website, DesignRush. It is the second award Pink Shark has received from DesignRush, having previously been included in the site’s list of “Top Digital Marketing Agencies of 2020.” By achieving this distinction in two categories […]
Control versus Controversy in Social Media Marketing
Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it would also be a denial of reality to suggest that anything is as simple as […]
Managing the Cost of SEO on a Tight Budget
It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the collective financial impact of all these services by entrusting them to one trustworthy company that’s […]
Filtering Your Online Presence With Social Media Management
One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of impulse control online. It’s become fairly standard practice to post whatever’s on your mind at […]
Lessons from a Successful Teen’s Marketing on TikTok
Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate McRae, who signed a contract with RCA last year after her music found some success […]
For Effective Web Content, Be Relevant but Brief
Writing effective web content is sometimes harder than it looks, especially when customers and algorithms have different expectations.
The Glamor and the Drudgery of Social Marketing
It’s nice when pop culture paints social marketing in a positive light. But don’t let it fool you into naive expectations.
Large Companies and Los Angeles SEO Firms
Los Angeles SEO firms aren’t especially likely to provide services to large companies. Whether headquartered in the local area or anywhere around the world, companies with hundreds of employees tend to have their own marketing and IT departments, which should be technically capable of running a search engine optimization campaign. However, not all large companies […]
