Test Web Design Before Launching, and Frequently Thereafter

December 16, 2021Edward Carneyaesthetic, analytics, contractors, responsive web design, user experience

Web design elements must always tested. That testing must be thorough and it must recur regularly. It may be tempting to believe that if your website was designed professionally, then its general aesthetic and user interface will be more or…

Building Your Online Business with Strategic Steps and Partnerships

July 1, 2021Edward Carneyanalytics, business planning, client relations, contractors, integrated strategy

When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that…

Pink Shark Marketing Reaches Top-20 in Directory of L.A. Web Designers

April 16, 2021Edward Carneyclients, contractors, review sites, web design, web design profiles

Pink Shark Marketing has been named one of the “Top 20 Los Angeles Web Design Companies” by the B2B marketplace website, DesignRush. It is the second award Pink Shark has received from DesignRush, having previously been included in the site’s…

Control versus Controversy in Social Media Marketing

April 2, 2021Edward Carneycontractors, crisis marketing, industry trends, public relations, social media strategy

Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it…

Managing the Cost of SEO on a Tight Budget

December 12, 2020Edward Carneyanalytics, budget, contractors, integrated strategy, seo results

It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the…

Filtering Your Online Presence With Social Media Management

November 21, 2020Edward Carneyclient relations, contractors, public relations, reputation management, social media

One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of…

Lessons from a Successful Teen’s Marketing on TikTok

November 6, 2020Edward Carneycontractors, customer engagement, public relations, social media marketing, TikTok

Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate…

For Effective Web Content, Be Relevant but Brief

October 30, 2020Edward Carneyclient relations, communication, contractors, copywriting, search engine optimization

Writing effective web content is sometimes harder than it looks, especially when customers and algorithms have different expectations.

The Glamor and the Drudgery of Social Marketing

October 24, 2020Edward CarneyAdweek, contractors, DIY, pop culture, social media marketing

It’s nice when pop culture paints social marketing in a positive light. But don’t let it fool you into naive expectations.

Large Companies and Los Angeles SEO Firms

June 27, 2020Edward Carneyclient relations, communication, contractors, corporate, Los Angeles SEO Companies

Los Angeles SEO firms aren’t especially likely to provide services to large companies. Whether headquartered in the local area or anywhere around the world, companies with hundreds of employees tend to have their own marketing and IT departments, which should…

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