Video Format Options for Digital Marketing

Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]

An Exclusive Overview of Instagram Advertising

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a quick message to your audience. But if you want more engagement, there’s no real limit […]

Digital Marketing for Analog Clients

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local and some might be international. But they all have an established digital presence that just […]

Search Engine Optimization is Changing Alongside User Behavior

Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]

DIY Versus Professional Digital Marketing

Professional digital marketing is a substantial investment for any company. Of course, the hope is that once a relationship is established between a client and marketer, the return on investment will increase sharply. Still, there’s always the temptation to trim costs. And while it seems like marketing isn’t exactly a place where you can cut […]

Local SEO Company Needs Web Design Experts

A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable. Web design should naturally focus on creating a site that […]

Planning + Chance = Successful Digital Marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up 350,000 Instagram followers in a month, just to prove to his daughter that he could. […]

A Los Angeles Web Design Company Sees Sites Through Different Eyes

What good is a Los Angeles web design company when almost everyone in a major metropolitan area can put together their own websites using templates and user-friendly design tools? I won’t deny that the average person can assemble a reasonably attractive and navigable site. And if that’s good enough for you, then it might be […]

Professional SEO Services Still Widely Used

In 2019, it can be fairly easy to overlook the value of professional SEO services. Many online businesses and website owners place their focus elsewhere, as by devoting most of their resources to paid marketing channels. And this is perfectly reasonable in terms of how the landscape of the internet has changed. But even though […]

Talk to Your Web Design Company about Continuous Scroll

At this point, any given Los Angeles web design company should have continuously-scrolling pages in their portfolio. But prospective clients for such a company might want to ask whether it is the only thing in their portfolio. Continuous scroll – the practice of having additional content pre-load as you move down a page – began […]