Choose SEO Terms That Recognize Large-Scale Changes
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little bit, with specific reference to how businesses and their marketing contractors choose SEO terms to […]
Planning Your Post-Pandemic Marketing Strategy
The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for everyone by as early as May. Although it will still take some time for life […]
Future Still Uncertain after 32 Years of Web Design and Digital Marketing
The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it. It wasn’t long after that date in 1989 that web browsers came on the scene […]
Viral Marketing Attracts Both Spectators and Cynics
The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of them have become jaded to cynical attempts at achieving the once-rarefied goal of “going viral.” […]
The Ever-Broadening Focus of Mobile Web Design
Mobile web design has always faced challenges in the form of differing screen sizes and device specifications. Those challenges are arguably growing in the current market, not just because of the ever expanding range of smartphone options but also because some of the latest models are specifically giving consumers a choice of different sizes. If […]
Redesign Projects Should Set Your Site Apart Just Enough
By observing recent redesign projects, you’ll see that successful sites copy some trendy elements, but prioritize uniqueness elsewhere.
Positive Outlook for VR and AR in Digital Marketing
More industry professionals are beginning to recognize the roles VR and AR can play in digital marketing.
Don’t Let Site Visitors Cling to Old Web Design
If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.
TikTok May Aid Social Media Marketing Even if it’s Shut Down
Though there’s a risk of TikTok being shut down, it remains a proving ground for new social media marketing skills.
Political Conflict Changes the Audience for Social Media Marketing
Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act of retaliation, Trump signed an executive order on Thursday that allows government to intrude on […]
