Voice Search Optimization Might Get a Boost After Lockdowns
Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term impact that recent events will have on the prevalence and sophistication of voice search. As […]
Before Lockdowns End, Consider Marketing on TikTok
Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]
New Feature Brings Instagram’s Interface to Marketing on Twitter
Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by the platform on a global scale. Fleets are just the latest in a series of […]
The Role of Influencers in Digital Marketing in 2020
A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]
Web Design Experts Get Started on a New Decade
Web design experts routinely greet the New Year with speculation about the sorts of trends in user experience that will be popular in the coming months. This year is certainly no exception. And now that it’s 2020, some web design experts are sure to offer their thoughts on what the entire next decade holds the […]
Professional Web Designers Guide a Visitor’s Eye
In a recent post, I pointed to current trends in search engine optimization. What I did not mention is that the underlying research has lessons to teach professional web designers, too. Site owners have no say over how their information is presented to consumers by the search engin““““““““““““““`es. But consumers’ interactions with those search engines […]
Search Engine Optimization is Changing Alongside User Behavior
Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]
SEO is for Authoritativeness, not Search-ability
The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]
Find the Latest Tools through Your Los Angeles Web Design Company
A Los Angeles web design company should always be aware of the emergence of new online resources, even if they premiere in a whole other part of the world. The Sydney Morning Herald recently published a profile on one Australian startup that is already having a global impact on businesses with an online presence. And […]
Social Media Management Amidst Platforms’ New Restrictions
Professional social media management can help protect you from controversy and public backlash. It can also help to minimize the impact when your accounts are targeted – fairly or unfairly – by other users or by the platforms themselves. Both of these roles are increasingly important at a time when networks like Facebook and Twitter […]
