Coordinating Offline and Online Marketing

Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing, in addition to online marketing. This raises questions about how to split both your budget […]

A Social Media Company Can Help Shape Today’s News

Recently, there has been a sort of outpouring of reports about just how much America relies on social media. The information goes that a social media company wields considerable power in today’s society, and possibly not just for commercial marketing. For instance, a study by the Pew Research Center finds that more than a quarter […]

The Offline Role of a Web Marketing Agency

In previous posts, I have tried to emphasize the value of using a web marketing agency that can provide multiple services with equivalent effectiveness. Search engine optimization, social media management, web development: all of these things function better form marketing purposes if they are integrated together. A web marketing agency should be able to demonstrate […]

Multi-Platform Campaigns from a Los Angeles Social Media Company

When a Los Angeles social media company scores a big win on social media, you’ll probably hear about it if you closely follow industry-related news. What you won’t hear about are the failures and false starts that preceded that win, or even the numerous little victories that took the form of improved customer engagement and […]

A Local Web Design Company Should Fill Many Roles

From time to time, you might encounter articles around the web that ask which is the more important contractor: your local web design company or your local SEO company. The first of these creates an engaging product for your visitors, so they will stay on the page and come back later. The second directs people […]

Shifting from Corporate to Local Social Media Marketing

In my previous post, I discussed the potential need for local search engine optimization even in situations where one’s marketing strategy started out with a general focus. It occurs to me that it is worth pointing out that many of the same observations apply to social media marketing, as well. That is, if you have […]