Digital Marketing: More Local Than You Think
Digital marketing is unique in the history of the marketing industry because of its ability to reach a global audience instantaneously. The international appeal of online communication makes it easy to think of that global reach as the primary driver of online marketing, and there may have been a time when that was the case. […]
Last Minute Social Media Marketing for Holiday Retailers
There are just over two weeks until Christmas – enough time for a major social media marketing push before fulfilling the last batch of online orders or welcoming last minute holiday shoppers into your brick-and-mortar establishment. If your company was forward-thinking, it probably designed a holiday marketing strategy shortly after – or even sometime before […]
Web Scraping and the Demands of Data-Driven SEO
In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]
Search Engine Optimization as Part of a Marketing Strategy
On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but rather that they tend to think of it as an afterthought – something that needs […]
Building Your Online Business with Strategic Steps and Partnerships
When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that assistance, there remains the challenge of determining the order in which you need to hire […]
Streamlining: Don’t Overdo This Principle of Web Design
It should go without saying that a core principle of web design is speed of navigation. The entire marketing strategy for an online business should be built, in part, around the idea of directing the right users toward the right content, with the fewest stops along the way. Toward that end, search engine optimization should […]
Email Isn’t Better Than Social Media Marketing If You Don’t Use Both
Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your business” is or how you’ve structured your digital marketing campaign. These sorts of things always […]
Managing the Cost of SEO on a Tight Budget
It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the collective financial impact of all these services by entrusting them to one trustworthy company that’s […]
SEO and Accelerated Mobile Pages
Accelerated Mobile Pages can shorten load times, and the improved user experience can boost SEO. But don’t take it for granted.
Digital Marketing Supplements Traditional, Local Advertising
Business with a local customer base may have good reason to focus on traditional advertising. But digital marketing still plays a role.
