Difficult Circumstances Create Opportunities for Cheap Digital Advertising

Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put their digital advertising on pause. Of course, the thought process is understandable. Commercial activity has […]

A Unique Approach to Promote Content on Social Media

Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine optimization is mostly about demonstrating your expertise on a relevant topic. Algorithms and human beings […]

An Exclusive Overview of Instagram Advertising

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a quick message to your audience. But if you want more engagement, there’s no real limit […]

SEO Services Have 2 Goals: Quality & Shareability

Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search ranking if it just sits on a webpage collecting digital dust. SEO services need to […]

E-Commerce Marketing Demands Professional Data-Collection Tools

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce marketing strategy. But if that site partners with a Los Angeles marketing firm, it can […]

SEO is for Authoritativeness, not Search-ability

The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]

Local SEO Company Needs Web Design Experts

A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable. Web design should naturally focus on creating a site that […]

Internet Marketing and the “Purchase Funnel”

This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through third-parties like Google. I’ve typically described coordination among these services as an “integrated strategy.” But […]

Tell Your Local Web Design Company to Look Below the Surface

There are a lot of reasons why you might direct your local web design company to make changes to your site. Maybe there have been changes to the underlying business and these need to be reflected in the site’s appearance and content. Or maybe you’ve gotten feedback from visitors which revealed where there’s room for […]

Search Engine Optimization and Reverse Image Search

Are the images on your website an element of search engine optimization? Or are they solely a feature of web design? If you’ve read many of my previous posts, I hope you’d hesitate to say it’s the latter. I’ve routinely tried to emphasize the value of an integrated strategy for site owners who are trying […]