Retain Old Internet Marketing Tactics, but Adapt Them

As we’ve discussed in recent posts, the start of a new year can be a good time to get ahead of new trends in web development, social media management, and internet marketing more generally. But it bears mentioning that this does not mean that a site owner or internet marketing professional should let their attention […]

Holiday Web Marketing Must Stand out from the Crowd

Halloween is over, and as far as American retailers are concerned that means that the holiday season is well and truly upon us. You can expect to see Christmas-themed advertisements on television and in print for the next two months. And if you’re part of a Los Angeles web marketing firm or you are interested […]

Purchasing Leads vs. Organic Leads

Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]

Competitor Analysis is a Joint Venture for Site Owners and Web Designers

On Tuesday, HubSpot published an article outlining a series of testing methods that could be utilized to reduce the length of the web design process and the amount of expense involved in it. It is all rather good advice, although it falls victim to the same errors of some other web design advice articles by […]

Fastest Way to Lose Your Customers?

It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]