Asking for Reviews on Social Media Need Not Be an Illicit Act
Online retailers frequently solicit reviews on social media, sometimes offering incentives for consumers to provide them? Are solicited reviews legitimate, and do those incentives constitute a bribe? We think the answer is more complicated than it might appear at first glance. This topic is very much in the news right now because several tech industry […]
Planning Your Post-Pandemic Marketing Strategy
The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for everyone by as early as May. Although it will still take some time for life […]
SEO Analysis: Avoiding Keyword Repetition
Effective SEO analysis should help you dedicate one page to each target keyword.
We Can Lead Your Instagram Marketing, or Just Support It
A professional Los Angeles web marketing firm should be prepared to step in at every stage of Instagram marketing.
Positive Outlook for VR and AR in Digital Marketing
More industry professionals are beginning to recognize the roles VR and AR can play in digital marketing.
TikTok May Aid Social Media Marketing Even if it’s Shut Down
Though there’s a risk of TikTok being shut down, it remains a proving ground for new social media marketing skills.
Best Digital Marketing Agencies of 2020 According to Digital Marketing Agency Rating Platform
There is a wide range of criteria that site owners might analyze to choose the right digital marketing agencies. The ideal expertise will align with a client’s chosen marketing strategy.
Video Format Options for Digital Marketing
Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]
Find the Building Blocks of Optimization with a Local SEO Company
A local SEO company is often better than its distant peers at helping clients to get their search engine optimization strategies off the ground. A big part of the reason for this is because a local SEO company is more likely to have available resources for link-building within a localized online community. And local link-building […]
Online Marketing Strategies for New Operations During Lockdown
Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on companies that are able to make it through the current situation by simply scaling back […]