Voice Search Optimization Might Get a Boost After Lockdowns

Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term impact that recent events will have on the prevalence and sophistication of voice search. As […]

Difficult Circumstances Create Opportunities for Cheap Digital Advertising

Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put their digital advertising on pause. Of course, the thought process is understandable. Commercial activity has […]

Online Marketing Strategies for New Operations During Lockdown

Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on companies that are able to make it through the current situation by simply scaling back […]

Website Redesign Helps Facilitate Remote Work

When is it worthwhile for a company to undertake a website redesign project? There are many potential answers, but one is particularly relevant to current circumstances. With many companies relying on remote work during the coronavirus pandemic, some are suddenly coming to terms with the limitations of their own online systems. Those limitations might not […]

Has Coronavirus Impacted Your SEO Strategy?

SEO strategy can be substantially affected by local and/or world events. Depending on the details and the ways in which your company adapts to circumstances, these effects can last for a few weeks or for the life of your business. The coronavirus pandemic has had a tremendous impact on many businesses throughout the country and […]

Lessons for a Social Media Company from AOL Instant Messenger

Friday marked the end of AOL Instant Messenger. It had previously been announced that the early example of social media would end its life in 2017, but hangers-on were given time to say goodbye. The final shutdown was probably a noteworthy milestone for any social media company that has been in the industry for a […]

How Local News Affects Los Angeles SEO Analytics

While the wildfires continue to rage in Southern California, we at Pink Shark Marketing maintain hope for the safety of our neighbors and our colleagues in the Los Angeles SEO and social media industries. The physical safety of local residents is of foremost importance, with property concerns close behind. But without co-opting the fires or […]

A Social Media Company Can Help Shape Today’s News

Recently, there has been a sort of outpouring of reports about just how much America relies on social media. The information goes that a social media company wields considerable power in today’s society, and possibly not just for commercial marketing. For instance, a study by the Pew Research Center finds that more than a quarter […]