Informational Content in Professional SEO Strategy

What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously, conversions are the long-term goal. But excessive focus on the endgame can actually be detrimental […]

SEO is for Authoritativeness, not Search-ability

The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]

More Confirmation of the Link Between Social Media and SEO

The Economy section of Fox News recently published an article directly affirming something that I have said a number of times in recent blog posts. The headline plainly declares: “Good Social Media Boosts SEO Even Though Nobody Understands How.” The article goes on to disabuse readers of the notion that social media and search engine […]