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Mobile web design has always faced challenges in the form of differing screen sizes and device specifications. Those challenges are arguably growing in the current market, not just because of the ever expanding range of smartphone options but also because some of the latest models are specifically giving consumers a choice of different sizes.

If you already have adequate mobile web design, then hopefully you’ve already got the problem solved. Your developers should be able to demonstrate mastery of reflexive web design by coding your site in order to display properly on desktops, smartphones, tablets, and so on. Minor variations from one phone to another shouldn’t post too much of an additional challenge, although this doesn’t mean that they can be overlooked altogether.

The difference between now and several years ago is that the potential consequences for this type of oversight have grown. There was a time when competitive research could give you a pretty good sense of which devices to focus on with your mobile web design. It wasn’t unheard of for a company to be targeting audiences that mostly gravitated toward one or the other of the major smartphone operating systems, while the screens displaying those operating systems only came in a limited range of sizes.

Under those circumstances, understanding your audience meant also understanding that your development team’s most important quality assurance task was to check how your site displayed on the devices preferred by your target audience. But as options have expanded and consumers have become more savvy and individualistic about their choices of device, it’s become more and more unlikely that any given company can get away with focusing on one type of mobile web design.

It’s more than likely that your website will need to be optimized for both Android and iOS, as well as for major desktop web browsers. While tablets generally boast similar software, their unique screen sizes dictate that you should run a separate check of how a website displays on them, as well.

If your desktop website already features the sort of minimalist design that has been consistently popular in recent years, then your mobile web design is most likely taken care of in advance. Still, your development team might have to make tweaks in order to maintain the right balance between display elements and white space, and to make sure that buttons, links, and other features are all sized appropriately to the screen on which they’ll appear.

The solutions in those cases are simple, but it takes a diligent mobile web design team to check all of the relevant elements on all of the screens and systems that might be affected. As time goes by, there is an ever greater risk that overlooking just one element could ruin the user experience for someone who would have otherwise become a regular visitor to your site, if only they’d been using a different device on their first visit.

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