SEO Strategies Prioritize Content But Look Beyond It
SEO strategies are an indelible part of any online marketing strategies, and they represent a topic that is arguably prone to more uncertainty than any other in the field. The Google search algorithm underwent a number of changes over the course of 2021, which led to endless speculation about how the outcome of different people’s […]
Avoid Unnatural Language When Choosing SEO Search Terms
You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.
Do Small Businesses Recognize the Importance of SEO Strategy?
It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they fit that description. And in reality there are probably countless others led by executives who […]
Search Engine Optimization on a Third-Party Platform
The work of a search engine optimization company is not necessarily limited just to its clients’ websites. If you’ve employed the services of such a company, you may have never considered that its expertise could be utilized elsewhere. But if you have a LinkedIn profile and have ever tried to leverage it for the same […]
It’s Not Too Hard to Avoid SEO Penalties
Forbes recently published an article dealing with search engine optimization and the problem of having rankings penalized for certain types of links. The author argues that although such penalties are a real risk, that risk is generally overblown. And it’s easy to see why he makes that claim. Your local SEO company can’t really just […]
