The Benefits of Responsive Design in Pink Shark Marketing’s Shopify Websites
In the world of digital marketing, business owners understand the importance of having a well-optimized website. Nowadays, a mobile-friendly and responsive website is no longer optional—it’s a must. With Pink Shark Marketing’s Shopify websites, they not only provide stunning designs but also incorporate responsive web design. In this blog, we will discuss the benefits of […]
The 5 most common SEO mistakes businesses make-and how to avoid them
If you’re running a business, it’s important to make sure your website is as search engine friendly as possible. Unfortunately, many businesses make common mistakes that can hurt their ranking and visibility. In this post, we’ll share the five most common SEO mistakes businesses make-and how to avoid them. Let’s get started! 1. Not doing […]
SEO Analysis: Avoiding Keyword Repetition
Effective SEO analysis should help you dedicate one page to each target keyword.
Informational Content in Professional SEO Strategy
What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously, conversions are the long-term goal. But excessive focus on the endgame can actually be detrimental […]
Search Engine Optimization is Changing Alongside User Behavior
Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]
SEO is for Authoritativeness, not Search-ability
The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]
Local SEO Company Needs Web Design Experts
A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable. Web design should naturally focus on creating a site that […]
Internet Marketing and the “Purchase Funnel”
This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through third-parties like Google. I’ve typically described coordination among these services as an “integrated strategy.” But […]
Tell Your Local Web Design Company to Look Below the Surface
There are a lot of reasons why you might direct your local web design company to make changes to your site. Maybe there have been changes to the underlying business and these need to be reflected in the site’s appearance and content. Or maybe you’ve gotten feedback from visitors which revealed where there’s room for […]
Search Engine Optimization and Reverse Image Search
Are the images on your website an element of search engine optimization? Or are they solely a feature of web design? If you’ve read many of my previous posts, I hope you’d hesitate to say it’s the latter. I’ve routinely tried to emphasize the value of an integrated strategy for site owners who are trying […]
