In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly…
I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations…
Among prospective clients of a Los Angeles SEO company, there is still a too-common impulse to reduce search engine optimization to the most superficial keywords. But site owners must understand that a web marketing firm’s work is more nuanced than…
Recent events underscore the fact that a local SEO company must always be aware of any newfound notoriety coming to their clients. A sudden, widespread boost in web traffic sounds like a good thing regardless of the cause, but it…
Search engine optimization has been evolving ever since it came into existence. At one point, the advent of local SEO prompted people to shift from relying on just any old SEO company to seeing particular value in a Los Angeles…
If your experience is similar to mine, you probably remember Frequently Asked Question pages (FAQs) as having been more commonplace in an earlier age of the internet, and particularly before the advent of minimalist web design. But I suspect that…
Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read…
While the wildfires continue to rage in Southern California, we at Pink Shark Marketing maintain hope for the safety of our neighbors and our colleagues in the Los Angeles SEO and social media industries. The physical safety of local residents…
There is no denying that mobile web searches are making up an ever greater share of internet traffic. This, of course, means that mobile strategy is of paramount importance to any local SEO company. But this is not to say…
It is encouraging when a major news outlet conveys the same information that I have tried to emphasize on this blog. I hope it will also encourage you to continue coming back when you want information about the services of…
