Video Content as a Search Engine Optimization Tool
On Thursday, Advanced Web Ranking published an article that highlighted the importance of video content to present-day content strategy. It pointed out that by 2019, video is expected to account for a staggering 80 percent of all internet traffic. The obvious implication of this is that you’re in danger of falling behind the competition if […]
Purchasing Leads vs. Organic Leads
Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]
It’s Not Too Hard to Avoid SEO Penalties
Forbes recently published an article dealing with search engine optimization and the problem of having rankings penalized for certain types of links. The author argues that although such penalties are a real risk, that risk is generally overblown. And it’s easy to see why he makes that claim. Your local SEO company can’t really just […]
Inbound Links are Important No Matter What
A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe, at least from the perspective of what I think. But then again, I have always […]
Adapting SEO and Web Marketing to Google’s SERP Change
On Wednesday, Search Engine Land posted a very helpful article about the recent change to how Google’s search engine results page is displayed. In response to the growing prevalence of narrow mobile displays and the ways in which web users have conditioned their eyes to avoid ads, Google has removed the sidebar ads and placed […]
Another Look at the Changing Face of SEO
Inc.com published a feature on Monday in which it solicited an expert’s opinion on the ways in which Search Engine Optimization is changing. The discussion was brief and general, and while it didn’t provide earth-shaking insights into the changing nature of SEO, it did serve as a valuable reminder of the fact that that nature […]
Reminder: Signs of a Bad SEO Firm
The Huffington Post recently published an article advising readers of when they should consider ending a relationship with a local SEO company, or avoiding it in the first place. The piece deftly draws together a number of points that I’ve been making since I started posting at the Pink Shark Marketing blog. Specifically, it reminds […]
Responsive Web Design and Integrated Web Marketing
If you were paying attention during the last couple of months as web design professionals published their projections about what web design has in store for 2016, you’re probably familiar with topics like “responsive web design.” The need to build web sites that can adjust their display to fit a variety of devices is one […]
Always Vet Your Local SEO Company
The Huffington Post recently published an article detailing and dispelling a handful of SEO myths, most of which seem to recur year after year. It’s well worth reading that list and understanding the author’s responses, although she seems to admit in her introduction that you shouldn’t take the view of any one SEO professional or […]
Does Your Web Marketing Need a Fresh Face in 2016
The New Year is as good a time as any to reflect on what has and has not been working for your business and your web marketing strategy. It can be highly effective to look back over an entire calendar year and see what your quarterly data says about a range of conditions and goals. […]