Web Design Companies Must Limit Load Times

Web design companies set the stage for search engine optimization, regardless of whether those same companies actually contribute SEO services to a given site. This is because the way a site’s content is displayed has a substantial impact on how customers engage with it, and whether they boost its ranking. The effects of design may […]

How an SEO Firm May Target Featured Snippets

The central role of an SEO firm has always been the same: to move a client’s site as close to the top of search results while maximizing real estate on page one. But many details of that role have morphed over time. There are different ways of occupying and utilizing that real estate, and a […]

Remember: Your Local SEO Company Cannot Optimize Weak Content

In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly sophisticated and practically immune to black hat techniques. But the industry still has to cope […]

Seeking Harmony Between SEO Specialist and Overall Marketing

I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations that clients sometimes have when dealing with an SEO specialist or web marketing agency. What […]

Does Your Los Angeles SEO Company Recognize User Intent?

Among prospective clients of a Los Angeles SEO company, there is still a too-common impulse to reduce search engine optimization to the most superficial keywords. But site owners must understand that a web marketing firm’s work is more nuanced than that. Or at least, it should be if you want to get the best return […]

How a Local SEO Company Can Improve Web Security

Recent events underscore the fact that a local SEO company must always be aware of any newfound notoriety coming to their clients. A sudden, widespread boost in web traffic sounds like a good thing regardless of the cause, but it can attract attention from the wrong people, including hackers who might damage your site’s search […]

A.I.’s Impact on a Los Angeles SEO Company

Search engine optimization has been evolving ever since it came into existence. At one point, the advent of local SEO prompted people to shift from relying on just any old SEO company to seeing particular value in a Los Angeles SEO company. Later on, as rankings started to become interwoven with issues of site design […]

How SEO Companies Can Use “Frequently Asked Questions” Pages

If your experience is similar to mine, you probably remember Frequently Asked Question pages (FAQs) as having been more commonplace in an earlier age of the internet, and particularly before the advent of minimalist web design. But I suspect that the growing prevalence of voice search may precipitate a resurgence of FAQs, as least where […]

A Local SEO Company Must Serve Both Computers and People

Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]

How Local News Affects Los Angeles SEO Analytics

While the wildfires continue to rage in Southern California, we at Pink Shark Marketing maintain hope for the safety of our neighbors and our colleagues in the Los Angeles SEO and social media industries. The physical safety of local residents is of foremost importance, with property concerns close behind. But without co-opting the fires or […]