Geofeedia and Place-Specific Social Media Marketing

The recent influx of funding for Geofeedia is big news for the future of social media marketing. The Chicago-based company allows its customers to monitor social media activity based on location, and it has just received 3.5 million dollars in venture funding, which it plans to use to double its staff over the course of […]

All on its own, what’s a Website Worth to your Business?

A business column published on Tuesday at USA Today counsels business owners to make sure that they have up-to-date websites. It drives the point home with several anecdotes about entrepreneurs who failed to attach sufficient importance to the online portion of their business, and who lost leads as a result.   Obviously, the author is […]

NoFollow Backlinks

I’ve come to realize that the SEO community is divided on the matter of nofollow backlinks, with some people defending their merits and others insisting that they are useless for site rankings (and therefore useless overall).   To me, it seems like a no-brainer that the first group is correct and that nofollow backlinks are […]

Is Organic Social Media Dead?

There were two separate but related stories about social media in the news the other day. An article in The Guardian indicates that many businesses and entrepreneurs are lamenting what is perceived as the death of organic social media marketing. Evidently, Facebook and Twitter are adjusting their algorithms in a way that makes it increasingly […]

This Post Looks Beautiful even with Long Interesting Title

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