Is Click-Through Rate Relevant to Ranking?

Search Engine Land recently published an interesting article on the subject of click-through rates and search engine optimization. Citing two studies from the past two years, the article finds that there are fundamental disagreements about whether a site’s CTR affects its ranking in search engines at all. The article’s conclusion is quite correct, and it […]

SEO Plus Paid Ads, and More

A brief new article in the Pay-Per-Click section of Search Engine Watch makes the argument that you should probably invest in paid web search ads even if your local SEO company is running a currently successful optimization campaign. It implies that even if you’re operating on the West Coast and exceeding the search rankings of […]

SEO: Myths and Misunderstanding

There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]

Don’t Try to Go it Alone on SEO

A new article at Business 2 Community focuses on the by now well-known concept that search engine optimization is virtually synonymous with good content. The author points out that this has been emphasized already by other leading sources including the Huffington Post and Quick Sprout. But she gives the most attention to a video on […]

Fastest Way to Lose Your Customers?

It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]

LSI Keywords for SEO

Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we take to keep ourselves from being penalized? Google affirms that by utilizing more Latent Semantic […]

How do I get my Website on the First Page of Google?

You might be surprised by how simple the answer to this question is. You get to the top of Google search results by having the best, most relevant content on the web. There aren’t really any tricks or shortcuts. There’s just the hard work of building a near-perfect site around the keywords your visitors will […]

How Long Does it Take to Get to the Front Page of Google?

This might be the most natural question to ask when starting out on your search engine optimization campaign with your local SEO company. But the question is practically worthless without context. Even if you’re at the top of the results for a chosen keyword, it doesn’t mean that that’s the keyword your potential customers are […]

How Will Blogging Help My Business?

Blogging fills several roles for both established and emerging businesses. It provides an opportunity to take control of your marketing strategy by giving your business a voice with consumers. If they find that voice compelling, then blogging is a means of developing followers who may become a source of sales. Blogging helps you to show […]

Let Your SEO Talk to Your Social Media

There was a good article just posted at Search Engine Land that focuses on one of the most common traps that people fall into when they’re chasing after search engine optimization. Many businesses obsess over search engine results for a pre-determined set of keywords and forget that their exposure through other media and other marketing […]