Viral Marketing Attracts Both Spectators and Cynics

December 4, 2020Edward Carneyconsumer profile, industry trends, public relations, social media, viral marketing

The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of…

Why Social Media Companies Must Approach Each Platform Differently

January 25, 2020Edward CarneyInstagram, LinkedIn, memes, social media strategy, viral marketing

Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have…

Planning + Chance = Successful Digital Marketing

June 21, 2019Edward Carneycontractors, influencer, Instagram, social media, viral marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up…

Social Media Marketing Involves Selectively Embracing Haters

May 25, 2019Edward Carneybranding, client relations, public relations, social media, viral marketing

Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing…

How an SEO Company Can Tap Into Viral Trends

March 1, 2019Edward Carneyindustry trends, Search Engine Land, search engine optimization, trends, viral marketing

The work of an SEO company is never done. It should be clear to most readers that this sort of work involves constant monitoring and revision, to stay ahead of changes in the internet landscape and to make sure that…

Multi-Platform Campaigns from a Los Angeles Social Media Company

October 20, 2017Edward Carneyindustry trends, integrated strategy, los angeles, social media, viral marketing

When a Los Angeles social media company scores a big win on social media, you’ll probably hear about it if you closely follow industry-related news. What you won’t hear about are the failures and false starts that preceded that win,…

Alex from Target has a Lesson to Teach

May 19, 2015pinksharkMarketing, social media company, social media marketing, viral marketing

In case it wasn’t clear to you how powerful social media can be, consider this recent viral phenomenon. A teenager named Alex who works at Target became nationally famous on Twitter for no reason other than because a teenager girl…

Tag: viral marketing