Confidence is Up, Marketing is Needed

How optimistic are you about your small business? Statistically, you’re probably feeling better about your economic outlook than you were a couple of months ago, according to a July survey by the National Federation of Independent Business. But the same source indicates that overall economic indicators still show slow growth in the small business economy. […]

Local SEO and Online Marketing

Before you begin thinking about storming the national stage with your latest web property, you need to consult with the best local SEO company. The amount of page views that a website receives varies wildly from a local and national perspective. You might find that the number of people who are searching for a particular […]

Outsourcing Social Media Marketing

A strange headline caught my eye recently. It asked the question, “Is outsourcing social media marketing cheating?” It’s hard to know exactly what that question means. Answering it requires that you first define what the question means by “cheating,” and what it means by “social media marketing.” Usually, we think of cheating as giving oneself […]

The Single Biggest Mistake Online Marketers Make

In the transition from traditional to online marketing, many professionals find it hard to adapt to the radically different playing field that the web offers. The single biggest mistake that beginners and veterans alike make is the shift from straight advertising – that is, talking to your audience – to engaging them – that is, […]