More Video Content: A Solution for Some Sites, but Not All
In last week’s post, I pointed to a couple of articles speculating about current web design trends. One of those articles made the argument that video content would continue to become much more prevalent throughout this year and beyond. A blog post by video production company Key West Video predictably corroborated those claims, urging corporate […]
Influencer Marketing on a Local Scale
“Influencer marketing” essentially consists of piggybacking off of people who have a firmly established social reach on one or more platforms. As it is a largely supplementary strategy for web marketing companies, it seems to be given less focus than traditional means of marketing and social media outreach. But as a supplementary tactic, it is […]
Holiday Web Marketing Must Stand out from the Crowd
Halloween is over, and as far as American retailers are concerned that means that the holiday season is well and truly upon us. You can expect to see Christmas-themed advertisements on television and in print for the next two months. And if you’re part of a Los Angeles web marketing firm or you are interested […]
Web Marketing Firms as Aids to Competitive Research
On Wednesday, Site Point published an article on the familiar topic of competitive research in web marketing. There’s no shortage of such articles online, although it is sometimes difficult to tell what sort of reader they are aimed at. This is certainly true of the Site Point article, which highlights helpful techniques related to competitive […]
Purchasing Leads vs. Organic Leads
Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]
Inbound Links are Important No Matter What
A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe, at least from the perspective of what I think. But then again, I have always […]
Web Marketing: Always Worthwhile, Not Always Effective
When I originally saw this article at Promotion World, I was amazed by the fact that the author felt the need to ask the title question: “When is internet marketing worthwhile.” So I was relieved when I read on to see that he knew the obvious answer. The concept of internet marketing is always worthwhile, […]
From Your Website to Other Media
An excellent local social media company or SEO company should provide your business’s website with a steady stream of excellent content. This is its main task and the means by which a web marketing firm can drive relevant readership to your site while making it more appealing to search engine algorithms. Something that is extremely […]
E-mail Marketing Still Relevant and Effective
In an era when web marketing is largely dominated by emerging social media platforms and strategies, it can be remarkably easy to overlook the older means of reaching out to customers and leads online. But even in an internet landscape that has dramatically changed over more than two decades, classic e-mail advertisements remain an effective […]
Internet Marketing Tools Should be Used by Experts
Entrepreneur ran an article two weeks ago in which a contributing online marketing expert gave an overview of seven tools that he recommends people invest in for the success of various aspects of their marketing campaigns. It serves as a useful introduction to those tools, although the list is by no means comprehensive, and actually […]
