Video Advertising and Search Engine Optimization
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no reason to believe that all of them have actually integrated video advertising into their web […]
Choose SEO Terms That Recognize Large-Scale Changes
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little bit, with specific reference to how businesses and their marketing contractors choose SEO terms to […]
Managing the Cost of SEO on a Tight Budget
It’s no secret that digital marketing can be expensive. Owners of online businesses may have to separately contend with the cost of SEO, social media management, pay per click marketing, recurring web development projects, and so on. You reduce the collective financial impact of all these services by entrusting them to one trustworthy company that’s […]
Avoid Unnatural Language When Choosing SEO Search Terms
You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.
SEO Analysis: Avoiding Keyword Repetition
Effective SEO analysis should help you dedicate one page to each target keyword.
SEO and Accelerated Mobile Pages
Accelerated Mobile Pages can shorten load times, and the improved user experience can boost SEO. But don’t take it for granted.
Search Engine Optimization May Be Needed for Customer Retention
If ecommerce was just supplemental for you, search engine optimization might not have been necessary. Coronavirus has helped change that.
Large Companies and Los Angeles SEO Firms
Los Angeles SEO firms aren’t especially likely to provide services to large companies. Whether headquartered in the local area or anywhere around the world, companies with hundreds of employees tend to have their own marketing and IT departments, which should be technically capable of running a search engine optimization campaign. However, not all large companies […]
Voice Search Optimization Might Get a Boost After Lockdowns
Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term impact that recent events will have on the prevalence and sophistication of voice search. As […]
Find the Building Blocks of Optimization with a Local SEO Company
A local SEO company is often better than its distant peers at helping clients to get their search engine optimization strategies off the ground. A big part of the reason for this is because a local SEO company is more likely to have available resources for link-building within a localized online community. And local link-building […]
