Has Coronavirus Impacted Your SEO Strategy?
SEO strategy can be substantially affected by local and/or world events. Depending on the details and the ways in which your company adapts to circumstances, these effects can last for a few weeks or for the life of your business. The coronavirus pandemic has had a tremendous impact on many businesses throughout the country and […]
Informational Content in Professional SEO Strategy
What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously, conversions are the long-term goal. But excessive focus on the endgame can actually be detrimental […]
Do Small Businesses Recognize the Importance of SEO Strategy?
It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they fit that description. And in reality there are probably countless others led by executives who […]
Search Engine Optimization is Changing Alongside User Behavior
Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]
SEO Services Have 2 Goals: Quality & Shareability
Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search ranking if it just sits on a webpage collecting digital dust. SEO services need to […]
SEO is for Authoritativeness, not Search-ability
The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]
Local SEO Company Needs Web Design Experts
A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable. Web design should naturally focus on creating a site that […]
Voice Search Increasingly Important to Local SEO Companies
Have your local SEO companies made adjustments for the changing ways in which people search for information online? The latest statistics underscore that voice search is an increasingly popular alternative to traditional, hand-typed queries. More specifically, the statistics show that that popularity is growing, and is certain to continue doing so. Currently, Google reports that […]
A Global Strategy from a Local SEO Company
A local SEO company can deliver global results. Your company may have extremely broad-minded goals for its website, and it probably should. But that’s no reason to insist upon outsource your web marketing or search engine optimization to a faraway SEO company. It’s especially worthwhile to stay local if you’re already operating in a locality […]
Search Engine Optimization and Reverse Image Search
Are the images on your website an element of search engine optimization? Or are they solely a feature of web design? If you’ve read many of my previous posts, I hope you’d hesitate to say it’s the latter. I’ve routinely tried to emphasize the value of an integrated strategy for site owners who are trying […]
