A Beginner’s Guide to SEO for Business Owners
If you’re a business owner looking to build your digital storefront with a Shopify website design, Google ads, or another digital advertising strategy, you’ve likely heard of SEO or Search Engine Optimization. But what is SEO, exactly? Put, SEO is the process of making your website more visible to potential customers online–hacking the search engine […]
Search Engine Optimization Basics for Business Owners
As a business owner, you know that one of the keys to success is having a strong online presence. In order to have a strong online presence, you need to ensure that your website is optimized for search engines. This process is called search engine optimization, or SEO. Keep reading to learn more about the […]
How to Optimize Your Website for Google Search
In order to ensure potential customers can find your business online, it is critical to optimize your website for google searches. Fortunately, there are a few key things you can do to make sure your site comes up first in a search engine query. 1. Do keyword research The first step is to understand what […]
The 5 most common SEO mistakes businesses make-and how to avoid them
If you’re running a business, it’s important to make sure your website is as search engine friendly as possible. Unfortunately, many businesses make common mistakes that can hurt their ranking and visibility. In this post, we’ll share the five most common SEO mistakes businesses make-and how to avoid them. Let’s get started! 1. Not doing […]
Building Up from Local to International SEO
International SEO strategies can be built upon the foundation of a company’s domestic strategy for digital marketing. But the two are very unlikely to be identity, so when you are attempting to expand existing practices to include international SEO, it’s important that you avoid simply copying and pasting, unless you follow that up with rigorous […]
SEO Strategies Prioritize Content But Look Beyond It
SEO strategies are an indelible part of any online marketing strategies, and they represent a topic that is arguably prone to more uncertainty than any other in the field. The Google search algorithm underwent a number of changes over the course of 2021, which led to endless speculation about how the outcome of different people’s […]
Web Scraping and the Demands of Data-Driven SEO
In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]
SEO Best Practices Turn Blog Entries Into Evergreen Content
Regular blog updates are high on the list of SEO best practices. The provide a steady stream of new content while providing the site owner or digital marketing team with an opportunity to demonstrate authority on the most up-to-date topics related to the site’s central focus. Naturally, this emphasis on staying up-to-date means that some […]
Search Engine Optimization as Part of a Marketing Strategy
On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but rather that they tend to think of it as an afterthought – something that needs […]
Must an SEO Campaign Change to Keep Up with Search Algorithms?
It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually isn’t necessary, as algorithm updates are unlikely to have a serious impact on the efficacy […]
