Is your local SEO company or local social media company up-to-date on current events in your area? You might be surprised by how valuable that can be, especially for businesses that maintain some of their web outreach through blog posts.

If your industry can be connected to regional news in any way, then you’ve got a terrific opportunity to comment upon that connection through your blog. This makes the relevance and timeliness of your product or service obvious to readers.

In addition, if you or your local SEO company have a few people on staff who can craft original reporting on local news and post it to your blog, you’ve got a good chance of being able to place that blog in the Google News feed and other news aggregators, and to link back to your main site through them.

This may take a lot of creativity, especially since most aggregators won’t be fooled by straightforward advertisements masquerading as news. But a great Los Angeles social media company will be skilled at scouring the LA Times and other local media for the stories that shine light on what you have to offer to customers.