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People Don’t Read What They Share

May 19, 2015

And Other Recent Findings about Online Audience Engagement That May Surprise You

The average person who may stumble upon your site only allots around 15 seconds to decide whether they will stay or bounce off. Aside from this, here are a few facts recently unveiled that prove your online audience can be quite slippery to hold on to.

  1. As mentioned, 55% of those who open a web page spend fewer than 15 seconds on it.
  2. There is no direct relationship between how much a link is shared and how much it is actually read.
  3. Native advertising simply does not work.
  4. Banners actually work – given that they are highly relevant to the “accidental” audience, and that they are placed past the first one-third of the scroll down space.

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