Silence as Strategy for a Beverly Hills Social Media Company

Silence as Strategy for a Beverly Hills Social Media Company Thursday marked the release of the first single off of Taylor Swift’s forthcoming album. This in turn marked the end of an unusual stunt that had been organized by her public relations team or some Beverly Hills social media company. Although the song itself has […]

Jennifer Aniston’s Lesson on Social Media

Jennifer Aniston recently spoke with People magazine about her experience taking temporary control of the Instagram account for her company, Living Proof. By some accounts, the Friends actress did a good job presenting relevant and share-able images to the company’s followers. But she reportedly found the experience stressful, saying with apparent surprise that such social […]

Bad Accent: Good Publicity?

When managing your brand on social media, one trick you ought to know is how to deal with things that skirt the edge of bad publicity. Your local social media company ought to know the difference between a libelous insult that requires a sober response, and a good-natured dig that you can play around with […]