Shifting from Corporate to Local Social Media Marketing

In my previous post, I discussed the potential need for local search engine optimization even in situations where one’s marketing strategy started out with a general focus. It occurs to me that it is worth pointing out that many of the same observations apply to social media marketing, as well. That is, if you have […]

Don’t Forget Internal Social Media Policies

A recent article at ComputerWorld makes the case that companies need to have clearly delineated social media policies not just for company accounts but also for those of individual employees. The author begins by alleging that most companies’ policies in this regard are outdated, inadequate, or don’t exist at all. He goes on to provide […]