Digital Marketing Must Sometimes Question Trends
A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and how digital marketing professionals are reaching them. Any number of these data points could prove […]
Ask Your Web Design Company to Test for Accessibility
A web design company should be able to make its clients’ sites accessible to all internet users. As I’ve discussed in other posts, this involves the use of reflexive web design to make sure that sites display and interact properly on all devices and browsers. But it also involves making sites accessible to persons with […]
By Segregating News, Facebook Will Change Social Media Marketing
How will social media marketing be affected by new changes to the Facebook interface? As part of a continuing war on the widespread misuse of the platform, the social networking giant has announced that it plans to relegate news to a dedicated tab, separate from users’ ordinary feeds. If it works as planned, this will […]
Voice Search Increasingly Important to Local SEO Companies
Have your local SEO companies made adjustments for the changing ways in which people search for information online? The latest statistics underscore that voice search is an increasingly popular alternative to traditional, hand-typed queries. More specifically, the statistics show that that popularity is growing, and is certain to continue doing so. Currently, Google reports that […]
Search Engine Optimization and Reverse Image Search
Are the images on your website an element of search engine optimization? Or are they solely a feature of web design? If you’ve read many of my previous posts, I hope you’d hesitate to say it’s the latter. I’ve routinely tried to emphasize the value of an integrated strategy for site owners who are trying […]
New Laws Pose Challenges to Social Media Company Efforts
Legal changes in multiple countries could change how a social media company is expected to do business, on both a local and a global scale. The appropriateness of relevant laws may be a matter of debate, but they reflect the fact that the internet in general is becoming a more tightly regulated place. It was […]
How an SEO Company Can Tap Into Viral Trends
The work of an SEO company is never done. It should be clear to most readers that this sort of work involves constant monitoring and revision, to stay ahead of changes in the internet landscape and to make sure that a site’s SEO focus remains in line with brand identity and overall strategy. But it […]
A.I. Won’t Replace a Los Angeles Digital Marketing Company
Is the average Los Angeles digital marketing company at risk of being replaced by artificial intelligence? Not likely. And if you’re a client of such a company, you probably don’t want to see that happen any time soon. Recently, the online marketing industry association IAB Europe conducted a survey in partnership with the media and […]
How a Social Media Company Balances Images and Text
There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media company, Instagram is a crucial elements of client marketing campaigns, with relevant content comprised almost […]
How an SEO Firm May Target Featured Snippets
The central role of an SEO firm has always been the same: to move a client’s site as close to the top of search results while maximizing real estate on page one. But many details of that role have morphed over time. There are different ways of occupying and utilizing that real estate, and a […]
