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An Exclusive Overview of Instagram Advertising

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a quick message to your audience. But if you want more engagement, there’s no real limit […]

Why Social Media Companies Must Approach Each Platform Differently

Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have guessed that 74-year-old country music superstar Dolly Parton would be the originator of one such […]

What Can Generation Z Teach Social Media Professionals?

Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now that the older Millennials are pushing 40. That puts the tentatively-named Generation Z somewhere around […]

Influencers Should be Vetted by Your Local Social Media Company

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan that rarely signifies actual collaboration but might generate a short, sharp boost to your social […]

Planning + Chance = Successful Digital Marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up 350,000 Instagram followers in a month, just to prove to his daughter that he could. […]

Does Your Digital Marketing Company Utilize Mobile Video?

It’s no secret that mobile marketing is increasingly high on the list of priorities for any given digital marketing company. I’ve discussed its importance before while emphasizing the need for a strategy that encompasses multiple platforms and takes into account the unique web browsing habits of your target audience. Not all users are married to […]

How a Social Media Company Balances Images and Text

There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media company, Instagram is a crucial elements of client marketing campaigns, with relevant content comprised almost […]

A Social Media Campaign Should Adopt Innovations Quickly

If your social media campaign has recently adopted the “stories” features of Instagram or YouTube, you may not be aware of its origins on Snapchat. The sharing of similar features across different platforms is a testament to the early successes that such innovations have shown by increasing engagement. And for the architects of a social […]

Does Your Social Media Marketing Overlook Instagram?

You probably recognize Facebook, Twitter, and Instagram as the “big three” outlets for social media marketing. You probably also would agree that of these three, Instagram is the least important. Statistics seem to indicate that this is a fairly common perception. According to a survey by Buffer of social media marketing professionals, only 70 percent […]