We Can Lead Your Instagram Marketing, or Just Support It

October 10, 2020Edward Carneyclient relations, competitive research, Instagram, marketing strategy, social media marketing

A professional Los Angeles web marketing firm should be prepared to step in at every stage of Instagram marketing.

An Exclusive Overview of Instagram Advertising

February 8, 2020Edward Carneyanalytics, contractors, influencer, Instagram, integrated strategy

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a…

Why Social Media Companies Must Approach Each Platform Differently

January 25, 2020Edward CarneyInstagram, LinkedIn, memes, social media strategy, viral marketing

Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have…

What Can Generation Z Teach Social Media Professionals?

August 2, 2019Edward CarneyCNBC, generation Z, Instagram, millennials, social media

Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now…

Influencers Should be Vetted by Your Local Social Media Company

July 5, 2019Edward Carneyanalytics, influencer, Instagram, public relations, social media

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan…

Planning + Chance = Successful Digital Marketing

June 21, 2019Edward Carneycontractors, influencer, Instagram, social media, viral marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up…

Does Your Digital Marketing Company Utilize Mobile Video?

March 23, 2019Edward CarneyInstagram, integrated strategy, mobile marketing, reflexive web design, video

It’s no secret that mobile marketing is increasingly high on the list of priorities for any given digital marketing company. I’ve discussed its importance before while emphasizing the need for a strategy that encompasses multiple platforms and takes into account…

How a Social Media Company Balances Images and Text

January 25, 2019Edward Carneyalgorithms, industry trends, Instagram, search optimization, visual content

There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media…

A Social Media Campaign Should Adopt Innovations Quickly

November 30, 2018Edward Carneyindustry trends, Instagram, Snapchat, social media, stories

If your social media campaign has recently adopted the “stories” features of Instagram or YouTube, you may not be aware of its origins on Snapchat. The sharing of similar features across different platforms is a testament to the early successes…

Does Your Social Media Marketing Overlook Instagram?

October 5, 2018Edward CarneyBuffer, Instagram, social media, statistics, visual content

You probably recognize Facebook, Twitter, and Instagram as the “big three” outlets for social media marketing. You probably also would agree that of these three, Instagram is the least important. Statistics seem to indicate that this is a fairly common…

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