Does Your Los Angeles SEO Company Recognize User Intent?

Among prospective clients of a Los Angeles SEO company, there is still a too-common impulse to reduce search engine optimization to the most superficial keywords. But site owners must understand that a web marketing firm’s work is more nuanced than that. Or at least, it should be if you want to get the best return […]

A Los Angeles SEO Company Creates Trends Instead of Following

I’ve frequently used this blog to discuss some of the industry trends that can affect a Los Angeles SEO company. But it is important to note that promoting understanding of such trends does not presuppose that they should always be followed. Certainly, where the work of a Los Angeles SEO company is concerned, blind adherence […]

Don’t Discount the Role of a Los Angeles SEO Company

The market analysis firm Clutch recently conducted a survey whose results should be pretty alarming to any Los Angeles SEO company. It underscored the unfortunate disregard for SEO in the current digital marketplace, as more and more website owners are focused on the instant gratification of social media marketing, to the exclusion of strategies that […]

Is Social Media Advice Actionable if you’re not in the Industry?

In prior posts, I’ve repeatedly cautioned against SEO companies that make excessive promises about huge, instantaneous boosts in traffic. But it’s worth mentioning that as much as I know this is an issue among local SEO companies, it’s also an issue among a handful of Los Angeles social media companies. And the same is true […]

On Guard Against Negative SEO

A recent article at Search Engine Watch on “the perils of negative SEO” is well worth reading for anyone who might have unscrupulous competitors for online marketing cache. The article indicates that modern “black hat” methods of search engine manipulation can be a real threat to your position in the search engine, especially if that […]

Tell What You Know, and at Least Know the Basics of SEO

I realize I’ve covered this topic before, but the steady stream of posts recalling my attention to it shows that the problem remains alive and well. Two articles came to my attention back to back. One is a press release for some New York area web developer, and it tries to dupe its audience by […]