Web Scraping and the Demands of Data-Driven SEO

In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]

Must an SEO Campaign Change to Keep Up with Search Algorithms?

It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually isn’t necessary, as algorithm updates are unlikely to have a serious impact on the efficacy […]

Managing Threats from Competitors’ Los Angeles SEO Company

The work of a Los Angeles SEO company is not limited to the development of site content that proves a client site’s relevance to designated search terms. Such a company may also face the challenge of fending off attacks from competitors in the form of off-site content that is aimed at tanking someone else’s search […]

How do I get my Website on the First Page of Google?

You might be surprised by how simple the answer to this question is. You get to the top of Google search results by having the best, most relevant content on the web. There aren’t really any tricks or shortcuts. There’s just the hard work of building a near-perfect site around the keywords your visitors will […]

How Long Does it Take to Get to the Front Page of Google?

This might be the most natural question to ask when starting out on your search engine optimization campaign with your local SEO company. But the question is practically worthless without context. Even if you’re at the top of the results for a chosen keyword, it doesn’t mean that that’s the keyword your potential customers are […]