The Role of Influencers in Digital Marketing in 2020

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]

Growing Scrutiny Plagues Social Media Marketing

Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking. Your social media presence is vital to your brand, but it can also be an […]

SEO Services Have 2 Goals: Quality & Shareability

Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search ranking if it just sits on a webpage collecting digital dust. SEO services need to […]

Social Media Influencers Blur the Lines of Paid Advertising

It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]

Social Media a Unique Battleground in the Presidential Campaign

On Thursday, the Wall Street Journal published an article highlighting the potential importance of social media to the current American presidential campaign. It pointed out that the two major party candidates are employing noticeably different styles of engagement, but it stopped short of drawing a conclusion as to which of them would prove to be […]

Social Media Platforms, Content, and More [Infographic]

Is your local social media company ready to take advantage of all the potential that social media offers for the year 2015? A new infographic from SocialBarrel may help you to get a handle on that question by presenting some of the opportunities and threats facing social media marketing for B2B firms, and thus challenging […]

Major Companies Still not Integrating Social Media and PR

An article published at ABCNews.com suggests that while manufacturers of consumer products are using social media rather effectively to market their products, they are failing to utilize it for other purposes, including informing consumers about recalls and safety alerts. This is a bad sign. It suggests that major companies are appropriately eager to take short-term […]

The Benefit of Playing Along with Customers

San Antonio’s Indigo Hotel recently got some viral traction after its concierge staff chose to play along with a guest’s strange requests. See the details here.   This sort of things actually seems to be an emerging fad, with customers taking advantage of special request sections of online forms to ask for strange indulgences from […]

Fastest Way to Lose Your Customers?

It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]

Beyond Facebook and Twitter

For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]