There was a good article just posted at Search Engine Land that focuses on one of the most common traps that people fall into when they’re chasing after search engine optimization. Many businesses obsess over search engine results for a…
A business column published on Tuesday at USA Today counsels business owners to make sure that they have up-to-date websites. It drives the point home with several anecdotes about entrepreneurs who failed to attach sufficient importance to the online portion…
Forbes posted an article on Tuesday profiling the social media activism of the Gap clothing company. Instead of just celebrating the company’s brands and announcing product releases, Gap has embraced an activist message and has attached its name to campaigns…
I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the…
There were two separate but related stories about social media in the news the other day. An article in The Guardian indicates that many businesses and entrepreneurs are lamenting what is perceived as the death of organic social media marketing….
