How Wendy’s Social Media Team Dodged a Bullet

Social media is a fickle mistress. When you put your faith in a Los Angeles social media company to manage your accounts, it can catapult you to blockbuster levels of exposure or put you through the ringer of Hollywood-style scandal. Many countries have learned these lessons individually, but I’d say that few have learned them […]

If the Length of a Tweet can Change, Anything Can

The internet was abuzz this week with reports that Twitter, the popular micro-blogging platform, was considering the possibility of effectively changing its entire identity by allow messages as long as 10,000 characters – an almost unfathomable increase over its current limit of 140. While 10,000 and the birth of long form on Twitter would completely […]

Get Help Navigating the Social Media Minefield

Let’s be straightforward about this: social media is a mine field. And in many ways it seems as if it is more of a minefield with every passing day. In the popular media, stories of deliberate success in marketing on Facebook, Twitter, and Instagram are dwarfed by stories of unintentional catastrophe in those same venues. […]

Relevance is More Relevant than Ever

I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the fact that Twitter plans to change its algorithm so that tweets will no longer be […]