Political Conflict Changes the Audience for Social Media Marketing

Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act of retaliation, Trump signed an executive order on Thursday that allows government to intrude on […]

New Feature Brings Instagram’s Interface to Marketing on Twitter

Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by the platform on a global scale. Fleets are just the latest in a series of […]

Social Media Marketing Faces Organic Changes

Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear what will be considered politically motivated social media marketing. But it’s safe to assume that […]

How Wendy’s Social Media Team Dodged a Bullet

Social media is a fickle mistress. When you put your faith in a Los Angeles social media company to manage your accounts, it can catapult you to blockbuster levels of exposure or put you through the ringer of Hollywood-style scandal. Many countries have learned these lessons individually, but I’d say that few have learned them […]

If the Length of a Tweet can Change, Anything Can

The internet was abuzz this week with reports that Twitter, the popular micro-blogging platform, was considering the possibility of effectively changing its entire identity by allow messages as long as 10,000 characters – an almost unfathomable increase over its current limit of 140. While 10,000 and the birth of long form on Twitter would completely […]

Get Help Navigating the Social Media Minefield

Let’s be straightforward about this: social media is a mine field. And in many ways it seems as if it is more of a minefield with every passing day. In the popular media, stories of deliberate success in marketing on Facebook, Twitter, and Instagram are dwarfed by stories of unintentional catastrophe in those same venues. […]

Relevance is More Relevant than Ever

I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the fact that Twitter plans to change its algorithm so that tweets will no longer be […]