Should Your Facebook Advertising Respond to Boycott Demands?

Facebook advertising is under fire from a boycott campaign identified by the hashtag #StopHateForProfit. Advertisers are being encouraged to avoid the social media giant until meaningful action is taken to limit the reach of hate speech and misinformation among users. Opinions vary about the impact that this will have on Facebook itself. Some say the […]

Large Companies and Los Angeles SEO Firms

Los Angeles SEO firms aren’t especially likely to provide services to large companies. Whether headquartered in the local area or anywhere around the world, companies with hundreds of employees tend to have their own marketing and IT departments, which should be technically capable of running a search engine optimization campaign. However, not all large companies […]

Video Format Options for Digital Marketing

Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]