Sources of Inspiration for Los Angeles Web Design
Los Angeles web design firms have many sources of inspiration to draw upon. Some of them come from professional portfolios and high-profile websites. But some come from outside of the industry altogether. And that’s as it should be. If a Los Angeles web design company is unwilling to look for ideas in its real-life surroundings, […]
Political Conflict Changes the Audience for Social Media Marketing
Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act of retaliation, Trump signed an executive order on Thursday that allows government to intrude on […]
Voice Search Optimization Might Get a Boost After Lockdowns
Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term impact that recent events will have on the prevalence and sophistication of voice search. As […]
Difficult Circumstances Create Opportunities for Cheap Digital Advertising
Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put their digital advertising on pause. Of course, the thought process is understandable. Commercial activity has […]
Interactive Web Design Concepts
In a previous post, I highlighted web design concepts that might help certain companies to facilitate remote work. I noted that some employers might not be satisfied with third-party platforms like Zoom, and might see value in bringing online discussions onto their own websites. I also suggested that this kind of interactivity could prove useful […]
Before Lockdowns End, Consider Marketing on TikTok
Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]
Find the Building Blocks of Optimization with a Local SEO Company
A local SEO company is often better than its distant peers at helping clients to get their search engine optimization strategies off the ground. A big part of the reason for this is because a local SEO company is more likely to have available resources for link-building within a localized online community. And local link-building […]
Online Marketing Strategies for New Operations During Lockdown
Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on companies that are able to make it through the current situation by simply scaling back […]
Website Redesign Helps Facilitate Remote Work
When is it worthwhile for a company to undertake a website redesign project? There are many potential answers, but one is particularly relevant to current circumstances. With many companies relying on remote work during the coronavirus pandemic, some are suddenly coming to terms with the limitations of their own online systems. Those limitations might not […]
Social Media Marketing to Relieve Consumers’ Anxiety
Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted by real life while sheltering at home. Of course, effective social media marketing at this […]