Ask Your Web Design Company to Test for Accessibility
A web design company should be able to make its clients’ sites accessible to all internet users. As I’ve discussed in other posts, this involves the use of reflexive web design to make sure that sites display and interact properly on all devices and browsers. But it also involves making sites accessible to persons with […]
By Segregating News, Facebook Will Change Social Media Marketing
How will social media marketing be affected by new changes to the Facebook interface? As part of a continuing war on the widespread misuse of the platform, the social networking giant has announced that it plans to relegate news to a dedicated tab, separate from users’ ordinary feeds. If it works as planned, this will […]
What Can Generation Z Teach Social Media Professionals?
Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now that the older Millennials are pushing 40. That puts the tentatively-named Generation Z somewhere around […]
Voice Search Increasingly Important to Local SEO Companies
Have your local SEO companies made adjustments for the changing ways in which people search for information online? The latest statistics underscore that voice search is an increasingly popular alternative to traditional, hand-typed queries. More specifically, the statistics show that that popularity is growing, and is certain to continue doing so. Currently, Google reports that […]
Internet Marketing and the “Purchase Funnel”
This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through third-parties like Google. I’ve typically described coordination among these services as an “integrated strategy.” But […]
Does Your Web Design Company Know How to Talk to Kids?
It’s pretty rare that a web design company is tasked with creating content expressly for children. But even among companies that are used to targeting a core demographic of adult consumers, it’s worthwhile to know how to appeal to users of all ages. If a client’s website is designed to have a very long-term impact, […]
Influencers Should be Vetted by Your Local Social Media Company
How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan that rarely signifies actual collaboration but might generate a short, sharp boost to your social […]
A Global Strategy from a Local SEO Company
A local SEO company can deliver global results. Your company may have extremely broad-minded goals for its website, and it probably should. But that’s no reason to insist upon outsource your web marketing or search engine optimization to a faraway SEO company. It’s especially worthwhile to stay local if you’re already operating in a locality […]
Planning + Chance = Successful Digital Marketing
Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up 350,000 Instagram followers in a month, just to prove to his daughter that he could. […]
Tell Your Local Web Design Company to Look Below the Surface
There are a lot of reasons why you might direct your local web design company to make changes to your site. Maybe there have been changes to the underlying business and these need to be reflected in the site’s appearance and content. Or maybe you’ve gotten feedback from visitors which revealed where there’s room for […]