Social Media Influencers Blur the Lines of Paid Advertising
It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]
Search Engine Optimization and Reverse Image Search
Are the images on your website an element of search engine optimization? Or are they solely a feature of web design? If you’ve read many of my previous posts, I hope you’d hesitate to say it’s the latter. I’ve routinely tried to emphasize the value of an integrated strategy for site owners who are trying […]
Social Media Marketing Involves Selectively Embracing Haters
Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing partners ought to have some semblance of a plan for dealing with the inevitable and […]
A Great Web Design Company Understands User Psychology
There are good reasons why the potential clients of a web design company might assume they can forgo professional assistance. It’s not just that there are abundant design tools available. It’s also that the landscape of today’s internet makes it easy to see what a good web design company will create, and what users expect. […]
How Skincare Products Have Won at Social Media Marketing
There are a lot of statistics that highlight the profound impact that social media marketing can have on sales for a particular company or an entire industry. If your own social media marketing agency is able to effectively tap into existing trends – or to create them – it can generate truly surprising levels of […]
Skepticism and Social Media Marketing
The recent findings of a global study raise interesting questions for social media marketing professionals and their international clients. The Guardian newspaper and the data company YouGov have surveyed 23 different countries and analyzed their comparative perceptions of social media platforms. The Guardian found that residents of the United Kingdom were the least trusting of […]
Search Engine Optimization on a Third-Party Platform
The work of a search engine optimization company is not necessarily limited just to its clients’ websites. If you’ve employed the services of such a company, you may have never considered that its expertise could be utilized elsewhere. But if you have a LinkedIn profile and have ever tried to leverage it for the same […]
Quantity Over Quality Okay for Los Angeles Web Marketing Company
A Los Angeles web marketing company doesn’t have to personally generate news articles for local companies. If it does its work effectively, it will set the tone for article that emerge through their own channels. You probably don’t realize just how far the reach of a Los Angeles web marketing company can extend. But a […]
A Los Angeles Web Design Company Sees Sites Through Different Eyes
What good is a Los Angeles web design company when almost everyone in a major metropolitan area can put together their own websites using templates and user-friendly design tools? I won’t deny that the average person can assemble a reasonably attractive and navigable site. And if that’s good enough for you, then it might be […]
New Laws Pose Challenges to Social Media Company Efforts
Legal changes in multiple countries could change how a social media company is expected to do business, on both a local and a global scale. The appropriateness of relevant laws may be a matter of debate, but they reflect the fact that the internet in general is becoming a more tightly regulated place. It was […]