SEO Services Have 2 Goals: Quality & Shareability
Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search ranking if it just sits on a webpage collecting digital dust. SEO services need to […]
E-Commerce Marketing Demands Professional Data-Collection Tools
In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce marketing strategy. But if that site partners with a Los Angeles marketing firm, it can […]
Los Angeles Web Design Company Shocked at Lawyer’s Choice of Font
You should expect any Los Angeles web design company to know something about typography. But you can’t take anything for granted. You would expect a fancy Washington D.C. lawyer to know what looks appropriately professional. But this past week revealed that that’s not always the case. The American public’s attention is largely glued to political […]
Social Media Campaign, Gamified
Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of Fat Bear Week? The annual celebration may not be familiar to you unless you follow […]
SEO is for Authoritativeness, not Search-ability
The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]
Always Avoid a Robotic Digital Marketing Strategy
This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners. In traditional marketing, there’s only a certain amount of distance between a pitch and its […]
Find the Latest Tools through Your Los Angeles Web Design Company
A Los Angeles web design company should always be aware of the emergence of new online resources, even if they premiere in a whole other part of the world. The Sydney Morning Herald recently published a profile on one Australian startup that is already having a global impact on businesses with an online presence. And […]
Social Media Management Amidst Platforms’ New Restrictions
Professional social media management can help protect you from controversy and public backlash. It can also help to minimize the impact when your accounts are targeted – fairly or unfairly – by other users or by the platforms themselves. Both of these roles are increasingly important at a time when networks like Facebook and Twitter […]
Local SEO Company Needs Web Design Experts
A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable. Web design should naturally focus on creating a site that […]
Digital Marketing Must Sometimes Question Trends
A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and how digital marketing professionals are reaching them. Any number of these data points could prove […]